AvraShow
Tuesday, February 13, 2007
Web Design Usability Problems
Authority Jakob Nielsen pointed out usability problems with Web sites in the early days of the Internet [1994]. His new book (Prioritizing Web Usability, 2006) reexamines current web conventions to see what things have improved and what's still a problem.
In this excerpt, people gave "negative" or "very negative" responses to these online ad features:
Authority Jakob Nielsen pointed out usability problems with Web sites in the early days of the Internet [1994]. His new book (Prioritizing Web Usability, 2006) reexamines current web conventions to see what things have improved and what's still a problem.
In this excerpt, people gave "negative" or "very negative" responses to these online ad features:
- Pops-up in front of your window - 95%
- Loads slowly - 94%
- Tries to trick you into clicking it - 94%
- Does not have a Close button - 93%
- Covers what you are trying to see - 93%
- Doesn’t say what it is for - 92%
- Moves content around - 92%
- Occupies most of the page - 90%
- Blinks on and off - 87%
- Floats across the screen - 79%
- Automatically plays sound - 79%
hear, hear.
[form of cheering in the House of Commons, according to Wikipedia]
I'd add a few more:
- Pops-up, but hides behind the browser window.
- Pretends to be a game (hit the politician, sink the golf shot, click your state in a spongy U.S. map) to get you to click, but I guess that's "tries to trick you" in the top list.
- Presents an animated figure, such as a dancing businessman, to catch your attention. Impossible to ignore in your peripheral vision.
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