Web Design Usability Problems
Authority Jakob Nielsen pointed out usability problems with Web sites in the early days of the Internet . His new book (Prioritizing Web Usability
, 2006) reexamines current web conventions to see what things have improved and what's still a problem.
In this excerpt
, people gave "negative" or "very negative" responses to these online ad features:
[form of cheering in the House of Commons, according to Wikipedia]
I'd add a few more:
- Pops-up, but hides behind the browser window.
- Pretends to be a game (hit the politician, sink the golf shot, click your state in a spongy U.S. map) to get you to click, but I guess that's "tries to trick you" in the top list.
- Presents an animated figure, such as a dancing businessman, to catch your attention. Impossible to ignore in your peripheral vision.